Welcome to the Me-Mo blog!

Hi

Ruthie from Me-Mo (short for ‘Me-Motor’) here…I’d just like to introduce myself to you and give you a little background information into why and how Me-Mo was formed, in July 2007.

I’d been listening to a radio report about women and their cars and about how the majority of women hate taking their cars in to be serviced or repaired. Many women feel that they’re going to be ripped off in the process and that the whole garage environment is not very ‘girl friendly’ (in fact, one woman in the report even said that, if she heard a suspicious noise coming from under the bonnet…she turned the car radio up to drown it out!)…It started me thinking about women and the motor industry generally and how underrepresented us gals are, when it comes to just about all aspects of the motor trade.

I’d noticed that some guys’ sites were selling ‘Pink’ items (usually under a section named ‘Pink’….!) ..it seemed like people were starting to wake up to the fact that women want something more than the mundane black and grey accessories usually on offer…But why only pink?! (Had Henry T. Ford been resurrected but this time around told us that ‘we can have any car (accessory) we like as long as it’s pink?!)

Having three children (one suffering from autism and epilepsy and one recently recovered from Chronic Fatigue Syndrome) I decided to get to work from my kitchen table phoning suppliers and manufacturers from all over the world…the selection of goodies we have on offer at the moment are just the start of a whole range that I hope will make women feel better about their personal space within their cars….Happy Driving!!

Labels: womens online driving magazine

posted by Ruthie @ 8:41 AM